Data Protection

We have written this privacy policy (version 30.10.2019-111187981) to explain to you, in accordance with the provisions of the Basic Data Protection Regulation (EU) 2016/679 and the Data Protection Act (DSG), which information we collect, how we use data and what decision-making options a visitor has to this site.

Unfortunately, it is in the nature of things that these explanations sound very technical. However, we have tried to create the most important things as easy and as clear as possible.

 

Automatic data storage

When you visit websites today, certain information is automatically created and stored, including on this website.

If you visit our website as it is now, our web server (computer on which this website is stored) automatically saves data such as:

  • the address (URL) of the website you are visiting
  • browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the host name and IP address of the device from which it is accessed
  • Date and Time
  • in files (web server log files).

As a rule, web server log files are stored for two weeks and then deleted automatically. We do not disclose this information, but we can not rule out that it will be seen in the event of unlawful behavior.

 

Cookies

Our website uses HTTP cookies to store user-specific data.

Below, we explain what cookies are and why they are used to help you better understand the following privacy statement.

What exactly are cookies?

Whenever you surf the Internet, use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most web pages store small text files in your browser. These files are called cookies.

One thing can not be dismissed: cookies are really useful helpers. Almost all websites use cookies. More precisely, it is HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored by our website on your computer. These cookie files are automatically stored in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser will return the "user-related" information to our site. Thanks to the cookies, our website knows who you are and gives you the attitude you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly from our site, and third-party cookies are created by partner websites (such as Google Analytics). Each cookie is to be evaluated individually, since each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also can not access information from your PC.

For example, cookie data may look like this:

Name: _ga

Value: GA1.2.1326744211.152111187981 Purpose: Differentiation of the website visitors

Expiration date: after 2 years

These minimum sizes should be able to support a browser:

At least 4096 bytes per cookie

At least 50 cookies per domain

At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and will be clarified in the following sections of the privacy policy. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies

These cookies are necessary to ensure basic functionality of the website. For example, these cookies are needed if a user puts a product in the shopping cart, then continues surfing on other sites and later goes to the checkout. These cookies do not delete the shopping cart, even if the user closes his browser window.

Appropriate cookies

These cookies collect information about the user behavior and whether the user gets any error messages. In addition, these cookies are also used to measure the load time and behavior of the website on different browsers.

Targeted cookies

These cookies make for better usability. For example, stored locations, font sizes or form data are stored.

Advertising cookies

These cookies are also called targeting cookies. They are used to provide the user with customized advertising. This can be very convenient, but also very annoying.

Usually, the first time you visit a webpage, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or which website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you may block third-party cookies but allow all other cookies.

If you want to know which cookies have been saved in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate, and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you basically do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide with each single cookie whether you allow the cookie or not. The procedure varies depending on the browser. It's best to search Google for "Chrome cookies" or "Disable cookies Chrome" in the case of a Chrome browser.

What about my privacy?

Since 2009 there are the so-called "cookie guidelines". It states that the storage of cookies requires the consent of you. Within the EU countries, however, there are still very different reactions to these guidelines. In Austria, however, the implementation of this directive was carried out in Section 96 (3) of the Telecommunications Act (TKG).

If you want to know more about cookies and do not shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".

 

Storage of personal data

Personal data that you submit to us electronically on this website, such as name, e-mail address, address or other personal information in the course of submitting a form or comments in the blog, will be transmitted by us together with the time and IP address. Address used only for the purpose specified, kept safe and not disclosed to third parties.

We only use your personal data for communication with visitors who expressly request contact and for the processing of the services and products offered on this website. We will not disclose your personal information without consent, but we can not rule out that it will be seen in the event of unlawful behavior.

If you send us personal data by e-mail - outside of this website - we can not guarantee secure transmission and protection of your data. We recommend that you never send confidential information via email.

 

Rights according to the General Data Protection Regulation

According to the regulations of the DSGVO and the Austrian Data Protection Act (DSG) you have the following rights:

Right to rectification (Article 16 GDPR)

Right to cancellation ("Right to be forgotten") (Article 17 GDPR)

Right to restriction of processing (Article 18 GDPR)

Right to Notification - Obligation to Notify in Connection with Correction or Deletion of Personal Data or Restriction of Processing (Article 19 GDPR)

Right to data portability (Article 20 GDPR)

Right of objection (Article 21 GDPR)

Right not to be subjected to a decision based solely on automated processing - including profiling - (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can complain to the supervisory authority which in Austria is the data protection authority whose website you can find at https://www.dsb.gv.at/.

 

Evaluation of visitor behavior

In the following privacy policy we inform you about whether and how we evaluate data of your visit to this website. The evaluation of the collected data is usually anonymous and we can not infer from your behavior on this website on your person.

You can read more about the possibilities of this evaluation of the visit data in the following privacy statement.

 

TLS encryption with https

We use https to transmit data securely on the Internet (data protection through technology design Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You acknowledge the use of this safeguarding of the data transfer at the small lock symbol in the upper left corner of the browser and the use of the scheme https (instead of http) as part of our Internet address.

 

Newsletter Privacy Policy

If you subscribe to our newsletter you submit the above mentioned personal data and give us the right to contact you by e-mail. We use the data stored in the registration for the newsletter exclusively for our newsletter and do not pass this on.

If you unsubscribe from the newsletter - you will find the link in each newsletter at the bottom - then we delete all data that was saved with the registration for the newsletter.

 

Google Fonts Local Privacy Policy

On our website we use Google Fonts from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). We have the Google fonts locally, i.e on our web server - not on the servers of Google - integrated. As a result, there is no connection to Google servers and therefore no data transfer or storage.

What are Google fonts?

Formerly called Google fonts and Google Web fonts. It's an interactive directory of over 800 fonts provided by Google LLC for free. Google fonts could use fonts without uploading them to your own server. However, to prevent any transfer of information to Google servers in this regard, we downloaded the fonts to our server. In this way, we act in compliance with data protection and do not send any data to Google Fonts.

Unlike other web fonts, Google allows us unrestricted access to all fonts. So we can access unlimited fonts and get the most out of our website. More about Google Fonts and other questions can be found at https://developers.google.com/fonts/faq?tid=111187981.

 

Google Fonts Privacy Policy

On our website we use Google fonts. These are the "Google fonts" from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA).

You do not need to sign in or have a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested through the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you do not need to worry about your Google Account information being sent to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. As the data storage looks exactly, we will look at the details.

What are Google fonts?

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google LLC provides to its users free of charge.

Many of these fonts are published under the SIL Open Font License, while others have been released under the Apache license. Both are free software licenses.

Why do we use Google fonts on our website?

With Google Fonts we can use fonts on our own website and do not have to upload them on our own server. Google Fonts is an important building block to keep the quality of our website high. All Google fonts are automatically optimized for the Web, and this saves data volume and is a great advantage especially for mobile device use. When you visit our page, the low file size ensures fast loading time. Furthermore, Google fonts are safe web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire websites visually. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform issues with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use the Google fonts to make our entire online service as beautiful and consistent as possible.

What data is stored by Google?

When you visit our website, the fonts will be reloaded via a Google server. This external call sends data to the Google servers. Google also recognizes that you or your IP address is visiting our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is needed for neat font delivery. Incidentally, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software area.

Google Fonts securely stores CSS and font requests on Google and is thus protected. Through the collected usage figures, Google can determine how well the individual fonts arrive. Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in Google Fonts' BigQuery database. Business owners and developers use the Google Web service BigQuery to investigate and move large amounts of data.

It should be kept in mind, however, that any Google Font request will also automatically transfer information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. Whether this data is also stored, is not clear or is not clearly communicated by Google.

How long and where is the data stored?

For a day, Google stores requests for CSS assets on its servers, which are mainly located outside the EU. This allows us to leverage the fonts using a Google style sheet. The font files are stored at Google for one year. Google is pursuing the goal of generally improving the load time of websites. If millions of web pages refer to the same fonts, they will be cached after the first visit and immediately appear on all other later visited web pages. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

Data that Google stores for a day or a year can not simply be deleted. The data is automatically transmitted to Google when the page is viewed. To prematurely delete this information, you must contact Google Support at https://support.google.com/?hl=en&tid=111187981. In this case, you prevent data storage only if you do not visit our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. So we can access unlimited fonts and get the most out of our website. More about Google Fonts and other questions can be found at https://developers.google.com/fonts/faq?tid=111187981. Although Google addresses privacy issues, it does not include detailed information about data storage. It's relatively difficult to get really accurate information about stored data from Google.

You can also see what data Google collects and what this data is used for at https://www.google.com/intl/en/policies/privacy/.

 

Google Maps Privacy Policy

We use Google Maps from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website. With Google Maps, we can show you locations better, tailoring our service to your needs. Using Google Maps, data is transferred to Google and stored on Google's servers. Here we want to go into more detail on what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an Internet map service provided by Google Inc. With Google Maps, you can search online, using a PC, tablet, or app, for exact locations of cities, attractions, accommodations, or businesses. If companies are on Google My Business, more information about the company is displayed next to the location. In order to indicate the accessibility, map sections of a location can be integrated into a website by means of HTML code. Google Maps shows the Earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate depictions are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we have our headquarters. The directions always show you the best or fastest way to us. You can access the route by car, by public transport, on foot or by bicycle. For us, the provision of Google Maps is part of our customer service.

What data is stored by Google Maps?

For Google Maps to fully deliver its service, the company must collect and store data from you. These include, among other things, the entered search terms, your IP address and also the latitude or longitude coordinates. If you use the route planner function, the entered start address will also be saved. However, this data storage happens on the websites of Google Maps. We can only inform you about it, but we can not influence it. Since we have Google Maps integrated into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide individual, personalized advertising for you.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID

Value: 188 = h26c1Ktha7fCQTx8rXgLyATyITJ111187981 Purpose: NID is used by Google to tailor advertisements to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. So you always get customized advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for promotional purposes.

Expiration date: after 6 months

Note: We can not guarantee completeness in the details of the stored data. Especially when using cookies, changes can never be ruled out. To identify the cookie NID, a separate test page was created, where only Google Maps was included.

How long and where is the data stored?

Google servers are located in data centers around the world. Most servers are in America. For this reason, your data are also increasingly stored in the US. You can read exactly where the Google data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=en

The data is distributed by Google on different data media. As a result, the data are retrievable faster and are better protected against any attempted manipulation. Each data center also has special emergency programs. For example, if there are issues with Google hardware, or a natural disaster paralyzes the servers, the data will still be fairly secure.

Some data Google stores for a specified period. For other data, Google only provides the option to manually delete them. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months respectively.

How can I delete my data or prevent data storage?

With the location and activity data auto-deletion feature introduced in 2019, location and web / app activity information is stored either 3 or 18 months, depending on your decision, and then deleted. In addition, you can manually delete these data from the Google Account at any time from the history. If you want to completely prevent your site tracking, you'll need to pause the Google Account under the "Web and App Activity" section. Click "Data and Personalization" and then the "Activity Setting" option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, it always works a bit differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate, and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you basically do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide with each individual cookie whether you allow it or not.

Google is an active participant in EU-US. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG. To learn more about Google's data processing, we encourage you to read the company's own privacy policy at https://policies.google.com/privacy?hl=en.

 

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing tool to promote our products and services. So we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising efforts through Google Ads, we use Google LLC's Conversion Tracking on our website, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). With this free tracking tool, we can better tailor our promotional offer to your interests and needs. In the following article, we want to explain in more detail why we use conversion tracking, what data is stored there and how you prevent this data storage.

What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is Google LLC's in-house online advertising system. We are convinced of the quality of our offer and want as many people as possible get to know our website. Google Ads has the best platform for doing so online. Of course, we also want to gain an accurate overview of the cost-benefit factor of our promotions. That's why we use the Google Ads Conversion Tracking Tool.

But what is a conversion actually? A conversion occurs when you change from a purely interested website visitor to a trading visitor. This happens whenever you click on our ad and then perform another action, such as visiting our website. With Google's Conversion Tracking Tool, we track what happens after a user clicks on our Google Ads ad. For example, we can see if products are being purchased, services are being used, or if users have signed up for our newsletter.

Why do we use Google Ads Conversion Tracking on our website?

We use Google Ads to advertise our offer on other websites as well. The goal is that our advertising campaigns really reach only those people who are interested in our offers. With the conversion tracking tool we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on one device and then convert them. Through this data, we can calculate our cost-benefit factor, measure the success of individual advertising measures, and consequently optimize our online marketing efforts. We can also use the data gained to make our website more interesting to you and to tailor our advertising offer to your individual needs.

What data is stored in Google Ads Conversion Tracking?

We've included a conversion tracking tag or code snippet on our website to better analyze certain user actions. Now, when you click on one of our Google Ads ads, the cookie "Conversion" from a Google domain is stored on your computer (mostly in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google's conversion tracking:

Name: Conversion

Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ111187981 Purpose: This cookie stores any conversion that you make on our site after you have come to us via a Google Ads.

Expiration date: after 3 months

Name: _gac

Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE

Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.

Expiration date: after 3 months

Note: The _gac cookie only appears in conjunction with Google Analytics. The above list is not exhaustive, as Google uses analytical cookies for other purposes.

Once you complete an action on our website, Google recognizes the cookie and stores your action as a so-called conversion. As long as you are browsing our website and the cookie has not expired, we and Google recognize that you have found us through our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It's also possible that other cookies are used to measure conversions. Google Ads Conversion Tracking can be further refined and improved using Google Analytics. For ads that Google displays in different places on the web, cookies may be placed under our domain as "__gads" or "_gac". Since september 2017, various campaign information from analytics.js has been saved with the _gac cookie. The cookie stores this information as soon as you visit one of our sites for which Google Ads auto-tagging has been set up. Unlike cookies that are set up for Google domains, Google can only read these conversion cookies when you visit our website. We collect and receive no personal information. We get from Google a report with statistical evaluations. For example, we hear the total number of users who have clicked on our ad, and we see which promotional efforts have been well received.

How long and where is the data stored?

At this point we want to point out that we have no influence on how Google continues to use the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not provide any personal information. The cookies named "Conversion" and "_gac" (used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You can not participate in Google Ads Conversion Tracking. If you disable the Google Conversion Tracking cookie through your browser, you block the conversion tracking. In this case, they are not included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works a bit differently for every browser. Here are the instructions on how to manage cookies in your browser:

Chrome: Delete, activate, and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you basically do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide with each single cookie whether you allow the cookie or not. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 also disables all "advertising cookies." Keep in mind that disabling these cookies does not prevent you from viewing ads, only personalized ads.

By being certified for the US-EU Privacy Shield, the US corporation, Google LLC, must comply with EU data protection laws. To learn more about privacy at Google, we recommend the general Google Privacy Policy: https://policies.google.com/privacy?hl=en.

 

Google Analytics Privacy Policy

We use Google Analytics from Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA) to statistically analyze visitor data. Google Analytics uses targeted cookies.

Cookies from Google Analytics

_ga

Expiration time: 2 years

Use: Differentiation of website visitors

Exemplary value: GA1.2.1326744211.152111187981

_gid

Expiration time: 24 hours

Use: Differentiation of website visitors

Exemplary value: GA1.2.1687193234.152111187981

_gat_gtag_UA_ <property-id>

Expiry time: 1 minute

Use: Used to throttle the request rate. If Google Analytics is provided through Google Tag Manager, this cookie will be named _dc_gtm_ <property-id>.

Exemplary value: 1

For more information about Terms of Use and Privacy, please visit http://www.google.com/analytics/terms/en.html or https://support.google.com/analytics/answer/6004245?hl=en.

Pseudonymization

Our concern in the sense of the DSGVO is the improvement of our offer and our web appearance. Since the privacy of our users is important to us, the user data is pseudonymized.

 

Deactivation of data collection by Google Analytics

The browser add-on for disabling Google Analytics JavaScript (ga.js, analytics.js, dc.js) allows site visitors to prevent Google Analytics from using their data.

You may prevent the collection by Google of the data generated by the cookie and related to your use of the website as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en

Google Analytics deactivation link

By clicking on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: The deletion of cookies, the use of the incognito / private mode of your browser, or the use of another browser leads to data being collected again.

[ga_cookie_optout]

 

Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This feature has been developed by Google to enable that site to comply with applicable privacy practices and recommendations of local data protection authorities when they prohibit storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.

More information on IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=en.

 

Google Analytics Demographics and Interests Reports

We've turned on the advertising reporting features in Google Analytics. The Demographics and Interests reports include age, gender, and interests. This allows us - without this data to be able to assign individual persons - to make a better picture of our users. Learn more about advertising features at https://support.google.com/analytics/answer/3450482?hl=en_AT&utm_id=ad.

You can stop using your Google Account's activities and information under "Advertising settings" at https://adssettings.google.com/authenticated via checkbox.

 

Google Analytics addendum to data processing

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the "Data Processing Supplement" in Google Analytics.

To read more about the Google Analytics Add-on here: https://support.google.com/analytics/answer/3379636?hl=en&utm_id=ad

 

Hotjar Privacy Policy

We use on this website Hotjar Limited (Level 2, St Julian's Business Center, 3, Elia Zammit Street, St Julian's STJ 1000, Malta) to statistically analyze visitor data. Hotjar is a service that analyzes the behavior and feedback of users on websites through a combination of analysis and feedback tools. Hotjar-based websites have integrated a tracking code on their websites, which will be transmitted to our servers located in Ireland (EU). This tracking code contacts Hotjar's servers and sends a script to the computer or terminal that accesses the Hotjar-based Web site. 

The script collects certain data relating to the user's interaction with the corresponding web page. This data is then sent to the servers of Hotjar for processing. More details on the Privacy Policy and what information is collected by Hotjar in any way can be found at https://www.hotjar.com/legal/policies/privacy.

Deactivation of Hotjar

If you do not want Hotjar to collect your data, you can activate the Hotjar Opt Out. There you have the option to disable or re-enable the collection of data by Hotjar by simply clicking the red hotjar button. Attention: The deletion of cookies, the use of the incognito / private mode of your browser, or the use of another browser leads to data being collected again.

 

Embedded Social Media Elements Privacy Policy

We integrate elements of social media services on our website to display pictures, videos and texts. By visiting pages representing these elements, data is transferred from your browser to the respective social media service and stored there. We do not have access to this data.

The following links lead you to the pages of the respective social media services where it is explained how they deal with your data:

Instagram Privacy Policy: https://help.instagram.com/519522125107875

For YouTube, the Google Privacy Policy applies: https://policies.google.com/privacy?hl=en

Facebook Data Policy: https://www.facebook.com/about/privacy

Twitter Privacy Policy: https://twitter.com/privacy

 

Facebook Privacy Policy

We use Facebook's Facebook tools on our website. Facebook is a social media network owned by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland. With these tools we can offer you and people who are interested in our products and services the best possible offer. Below is an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. Since the term is hardly known, we have decided to call it just Facebook tools. These include:

Facebook Pixel

social plug-ins (such as the "Like" or "Share" button)

Facebook login

Account Kit

APIs (programming interface)

SDKs (collection of programming tools)

Platform integrations

plugins

codes

specifications

documentaries

Technologies and services

Through these tools, Facebook expands services and has the ability to receive information about user activity outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who really care about them. Advertisements (Facebook Ads) allow us to reach exactly these people. However, Facebook needs information about the wishes and needs of the people in order to be able to show users appropriate advertising. Thus, the company information about the user behavior (and contact details) are provided on our website. As a result, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Data about your behavior on our website Facebook calls "event data". These are also used for measurement and analysis services. Facebook can create "campaign reports" about the impact of our advertising campaigns on our behalf. Furthermore, we get through analysis a better insight on how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our page directly on Facebook.

What data is saved by Facebook tools?

By using individual Facebook tools personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent. Facebook uses this information to match the data with its own data that it has (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called "hashing" takes place. This means that an arbitrarily large data set is transformed into a character string. This also serves to encrypt data.

In addition to the contact data, "event data" is also transmitted. By "Event Data" we mean the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. Event data can also be linked to contact information. This allows Facebook to offer better personalized advertising. After the already mentioned matching process Facebook deletes the contact data again.

In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if it has been combined with other data (which has been collected by Facebook in other ways). This event data is also used by Facebook for security, protection, development and research purposes. Many of these data are transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we will take a closer look at individual Facebook cookies. General information on the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until they are no longer needed for their own services and Facebook products. Facebook has distributed servers around the world where your data is stored. However, customer data is deleted within 48 hours after it has been reconciled with its own user data.

How can I delete my data or prevent data storage?

According to the data protection basic regulation you have the right to information, correction, transferability and deletion of your data.

A complete deletion of the data takes place only if you delete your Facebook account completely. Here's how deleting your Facebook account works:

1) Click Settings on the right side of Facebook.

2) Then click on "your Facebook information" in the left column.

3) Now click "Deactivation and deletion".

4) Now select "Delete account" and then click "Next and delete account"

5) Now enter your password, click on "Next" and then on "Delete account"

The storage of the data that Facebook receives via our site is, among other things, via cookies (for example, social plugins). In your browser, you can disable, delete or manage any or all cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate, and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you basically do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide with each individual cookie whether you allow it or not.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG. We hope we have brought you the most important information about the use and data processing through the Facebook tools. If you'd like to know more about how Facebook uses your information, we recommend that you review the data guidelines at https://www.facebook.com/about/privacy/update.

 

YouTube Privacy Policy

We have included YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has a YouTube video embedded, your browser automatically connects to the servers of YouTube or Google. Depending on the settings, different data will be transferred. Google is responsible for all data processing and therefore Google's privacy policy.

In the following, we want to explain in more detail what data is processed, why we have included YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can watch, rate, comment and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels in the world. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have incorporated on our site.

Why do we use YouTube videos on our website?

YouTube is the video portal with the most visitors and the best content. We make every effort to offer you the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with additional helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine through the embedded videos. Even though we run ads through Google Ads, Google - thanks to the data collected - can only show those ads to people interested in our offerings.

What data is stored by YouTube?

Once you visit one of our sites that has a YouTube video built in, YouTube will at least set a cookie that stores your IP address and URL. If you are logged into your YouTube account, YouTube may use cookies to associate your interactions on our website with your profile. This includes such things as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution, or your ISP. Other data may include contact information, any reviews, sharing content through social media, or adding to your Favorites on YouTube.

If you're not signed in to a Google Account or Youtube account, Google will store data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. But many interaction data can not be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are placed without a registered YouTube account. On the other hand, we show cookies that are set with a logged in account. The list can not claim completeness, because the user data always depends on the interactions on YouTube.

Name: YSC

Value: b9-CV6ojI5Y

Purpose: This cookie registers a unique ID to store statistics of the video being viewed.

Expiration date: after the end of the session

Name: PREF

Value: f1 = 50,000,000

Purpose: This cookie also registers your unique ID. Google gets PREF statistics about how to use YouTube videos on our website.

Expiration date: after 8 months

Name: GPS

Value: 1

Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.

Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE

Value: 95Chz8bagyU

Intended Use: This cookie attempts to estimate the bandwidth of the user on our web pages (with built-in YouTube video).

Expiration date: after 8 months

Other cookies set when you sign in with your YouTube account:

Name: APISID

Value: zILlvClZSkqGsSwI / AU1aZI6HY7111187981-

Intended Use: This cookie is used to create a profile of your interests. The data are used for personalized advertisements.

Expiration date: after 2 years

Name: CONSENT

Value: YES + AT.de + 20150628-20-0

Purpose: The cookie stores the status of a user's consent to use various services provided by Google. CONSENT also provides security to verify users and protect user data from unauthorized attacks.

Expiration date: after 19 years

Name: HSID

Value: AcRwpgUik9Dveht0I

Intended Use: This cookie is used to create a profile of your interests. These data help to display personalized advertising.

Expiration date: after 2 years

Name: LOGIN_INFO

Value: AFmmF2swRQIhALl6aL ...

Intended Use: This cookie stores information about your login information.

Expiration date: after 2 years

Name: SAPISID

Value: 7oaPxoG-pZsJuuF5 / AnUdDUIsJ9iJz2vdM

Intended Use: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.

Expiration date: after 2 years

Name: SID

Value: oQfNKjAsI111187981-

Purpose: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.

Expiration date: after 2 years

Name: SIDCC

Value: AN0-TYuqub2JOcDTyL

Purpose: This cookie stores information about how you use the website and what advertising you may have seen before visiting our site.

Expiration date: after 3 months

How long and where is the data stored?

The data that YouTube receives from you and processes are stored on Google's servers. Most of these servers are in America. See where Google's data centers are located at https://www.google.com/about/datacenters/inside/locations/?hl=en. Your data is distributed on the servers. This makes data retrievable faster and better protected against manipulation.

The collected data Google stores for different lengths. Some data can be deleted at any time, others are automatically deleted after a limited time and others are stored by Google for a long time. Some data (such as My Activity items, photos or documents, products) stored in your Google Account will be kept until you delete them. Even if you're not signed in to a Google Account, you can delete some of the data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can manually delete data in the Google Account. With the automatic deletion feature of location and activity data introduced in 2019, information is stored for either 3 or 18 months and then deleted, depending on your decision.

Regardless of whether or not you have a Google Account, you can configure your browser to delete or disable Google cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate, and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you basically do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide with each individual cookie whether you allow it or not. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to learn more about how we handle your information, we recommend that you visit the privacy policy at https://policies.google.com/privacy?hl=en.

YouTube Subscribe Button Privacy Policy

We have on our website the YouTube subscribe button (English "subscribe button") built. You usually recognize the button on the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in red against a white background and the white "Play" symbol to the left. The button can also be displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "subscribe button" you can subscribe to our channel directly from our website and do not have to visit the YouTube website. We want to make access to our rich content as easy as possible. Please note that YouTube may store and process data from you.

If you see a built-in subscription button on our site, YouTube will - according to Google - set at least one cookie. This cookie stores your IP address and our URL. You can also find out about your browser, your approximate location and your default language. In our test, the following four cookies were set without being logged in to YouTube:

Name: YSC

Value: b9-CV6ojI5111187981Y

Purpose: This cookie registers a unique ID to store statistics of the video being viewed.

Expiration date: after the end of the session

Name: PREF

Value: f1 = 50,000,000

Purpose: This cookie also registers your unique ID. Google gets PREF statistics about how to use YouTube videos on our website.

Expiration date: after 8 months

Name: GPS

Value: 1

Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.

Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE

Value: 11118798195Chz8bagyU

Intended Use: This cookie attempts to estimate the bandwidth of the user on our web pages (with built-in YouTube video).

Expiration date: after 8 months

Note: These cookies were set after a test and can not claim to be complete.

If you're signed in to your YouTube account, YouTube may use cookies to store many of your actions / interactions on our website and associate them with your YouTube account. For example, YouTube will receive information about how long you have been browsing our site, what type of browser you are using, what screen resolution you prefer, or what you are doing.

YouTube uses this information to improve its services and offerings as well as to provide analytics and statistics to advertisers (using Google Ads).

 

Twitter Privacy Policy

On our website we have built functions of Twitter. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and social media platform of Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

To the best of our knowledge, in the European Economic Area and in Switzerland, the mere integration of the Twitter function does not transfer any personal data or data about your web activities to Twitter. Only when you interact with the Twitter features, such as clicking on a button, data can be sent to Twitter, stored their and processed. We have no influence on this data processing and are not responsible. As part of this privacy policy, we want to give you an overview of what data Twitter stores, what Twitter does with this data, and how you can protect yourself before data transfer.

What is Twitter?

For some, Twitter is a news service, for others it's a social media platform, and still others are talking about a microblogging service. All these designations are justified and more or less the same.

Both individuals and businesses use Twitter to communicate with interested people via short messages. Twitter allows only 280 characters per message. These messages are called "tweets". Unlike Facebook, for example, the service does not focus on building a network for "friends", but wants to be understood as a global and open news platform. On Twitter you can also keep an anonymous account and tweets can be deleted by the company on the one hand and by the users themselves on the other hand.

Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services and services through various channels and to communicate with our customers. Especially Twitter has come to our hearts as a useful "little" news service. Again and again we tweet or retweet exciting, funny or interesting content. We realize that you can not follow each channel separately. After all, you also have something else to do. That's why we've included Twitter features on our website. You can join our on-site Twitter activity, or come to our Twitter page via a direct link. Through the integration we want to strengthen our service and the user-friendliness on our website.

What data is stored by Twitter?

On some of our subpages you will find the built-in Twitter features. When you interact with the Twitter content, such as clicking on a button, Twitter can collect and save data. Even if you do not have a Twitter account yourself. Twitter calls this data "log data". These include demographic data, browser cookie IDs, your phone's ID, hashed email addresses, and information about which pages you've visited on Twitter and what you've done. Of course, Twitter stores more data if you have a Twitter account and are logged in. Mostly this storage happens via cookies. Cookies are small text files that are usually placed in your browser and transmit different information to Twitter.

What cookies are set, if you are not logged in to Twitter, but visit a website with built-in Twitter features, we show you now. Please consider this list as an example. We can not guarantee a claim to completeness here, as the choice of cookies always changes and depends on your individual actions with the Twitter content.

These cookies were used in our test:

Name: personalization_id

Value: "v1_cSJIsogU51SeE111187981"

Purpose: This cookie stores information about how you use the website and about which advertising you may have come to Twitter.

Expiration date: after 2 years

Name: long

Value: de

Purpose: This cookie stores your default or preferred language.

Expiration date: after the end of the session

Name: guest_id

Value: 111187981v1% 3A157132626

Purpose: This cookie is set to identify you as a guest.

Expiration date: after 2 years

Name: fm

Value: 0

Purpose: Unfortunately, we could not find out about the purpose for this cookie.

Expiration date: after the end of the session

Name: external_referer

Value: 1111879812beTA0sf5lkMrlGt

Purpose: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.

Expiration date: After 6 days

Name: eu_cn

Value: 1

Purpose: This cookie stores user activity and serves various advertising purposes of Twitter.

Expiration date: After one year

Name: ct0

Value: c1179f07163a365d2ed7aad84c99d966

Purpose: Unfortunately we did not find any information for this cookie.

Expiration date: after 6 hours

Name: _twitter_sess

Value: 53D% 253D-dd0248111187981-

Purpose: With this cookie you can use functions within the Twitter website.

Expiration date: after the end of the session

Note: Twitter also works with third parties. That's why we also recognized the three Google Analytics cookies _ga, _gat, _gid in our review.

On the one hand, Twitter uses the data collected to better understand user behavior, thus improving your own services and promotional offers, while on the other hand, the data also serves as internal security measures.

How long and where is the data stored?

When Twitter collects data from other websites, it will be deleted, aggregated, or otherwise obscured within 30 days. The Twitter servers are located at different server centers in the United States. Accordingly, it can be assumed that collected data will be collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. Basically, Twitter can save the collected data until they are no longer useful to the company, you delete the data or there is a statutory deletion period.

How can I delete my data or prevent data storage?

Twitter repeatedly emphasizes in its privacy policy that it does not store data from external website visits if you or your browser are located in the European Economic Area or in Switzerland. Of course, if you interact with Twitter directly, Twitter also stores data from you.

If you have a Twitter account, you can manage your data by clicking "More" below the "Profile" button. Then click on "Settings and Privacy". Here you can manage the data processing individually.

If you do not have a Twitter account, you can go to twitter.com and then click on "Customize". Under the item "Personalization and data" you can manage your collected data.

As mentioned above, most of the data is stored via cookies and can be managed, deactivated or deleted in your browser. Please note that you only "edit" the cookies in the browser of your choice. In other words, if you use another browser in the future, you will need to re-administer your cookies according to your wishes. Here is the guide to cookie management of the most popular browsers.

Chrome: Delete, activate, and manage cookies in Chrome

Safari: Manage cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also manage your browser so that you are informed about each individual cookie. Then you can always decide individually whether you allow a cookie or not. Twitter also uses the data for personalized advertising in and out of Twitter. In the settings you can turn off personalized advertising under "Personalization and data". If you use Twitter on a browser, you can opt out of personalized advertising at http://optout.aboutads.info/?c=2&lang=EN.

Twitter is an active participant in EU-US. Privacy Shield Framework. This framework ensures proper data transfer between the US and the European Union. Find out more at https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG.

We hope that we have given you a basic overview of the data processing by Twitter. We do not receive data from Twitter and are not responsible for what Twitter does with your information. If you have any further questions about this topic, we recommend the Twitter privacy policy at https://twitter.com/privacy.

 

LinkedIn Privacy Policy

We use Social Media Network features on LinkedIn, LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. By calling up pages that use such functions, data (IP address, browser data, date and time, cookies) are transmitted to LinkedIn, stored and evaluated.

If you have a LinkedIn account and are logged in, this information will be associated with your personal account and the data stored in it. You can find the privacy policy that collects information on LinkedIn and how to use it at https://www.linkedin.com/legal/privacy-policy.

 

Facebook Pixel Privacy Policy

We use on this website the Facebook Pixel of Facebook, a social media network of the company Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland.

The code implemented on this page can evaluate the behavior of visitors who have come to this website from a Facebook ad. This can be used to improve Facebook ads and this data is collected and stored by Facebook. The collected data is not visible to us but can only be used within the scope of advertising advertisements. By using the Facebook pixel code, cookies are also set.

By using the Facebook pixel, the visit to this website Facebook is communicated, so that visitors get to see matching ads on Facebook. If you have a Facebook account and are logged in, the visit to this website will be associated with your Facebook user account.

To find out how the Facebook pixel is used for advertising campaigns, visit https://www.facebook.com/business/learn/facebook-ads-pixel. You can change your ad settings on Facebook at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen, if you're signed in to Facebook. At http://www.youronlinechoices.com/preferentialmanagement/ you can manage your preferences regarding usage-based online advertising. You can disable or enable many providers at once or make settings for individual providers.

More information about Facebook's data policy can be found at https://www.facebook.com/policy.php.


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