Network Monetization
Turning Network Data into Revenue
For most operators, user data is a dormant storage cost. Cubro transforms it into a strategic revenue stream. By moving beyond basic telemetry into high-fidelity Network Visibility, we provide the industry’s most efficient hardware-accelerated stack to turn raw packets into actionable business intelligence.
Complete Network Visibility
Total Visibility | The Control and Bearer Planes
True monetization requires granular intelligence, not just connectivity status. Cubro provides a dual-lens view into the heart of the traffic.
- The Control Plane (Signalling): We extract real-time telemetry from SIP, Diameter, and SS7/MAP. Our solution ensures protocol compliance and session success rates, giving you the ‘Brain’ of the network.
- The User Plane (Bearer Data): This is the network’s ‘Goldmine’. We analyse actual traffic flows to measure true Quality of Experience (QoE), application performance, and subscriber behaviour.
- The Cubro Edge: We don’t just provide separate views; we integrate them. By correlating signalling and bearer data, we provide a unified visibility fabric that links technical performance directly to business value.
Data Tax
Solving the Data Tax Efficiency Problem
The barrier to deep network intelligence is the cost of processing massive 5G volumes. Conventional tools are often cost-prohibitive because they lack the efficiency to scale.
Cubro makes deep visibility commercially viable. We specialize in Precision Extraction. Instead of collecting everything just in case, our technology identifies and extracts only the high-value metadata required for monetization. We reduce data volumes by up to 10,000x while maintaining 100% of the critical insights.
Full Stack Visibility
The Architecture of Intelligence
Cubro’s visibility stack is engineered for line-rate performance and zero-loss accuracy.
1. Intelligent Filtering with Advanced NPBs
- Layer 4-7 Visibility: Identify the application (YouTube, Zoom, WhatsApp), not just the IP address, for granular monetisation models.
- DPI & Session Management: Maintain full subscriber context to detect complex patterns and potential security threats.
2. Hardware-Level Performance
- Line-Rate Throughput: Guaranteed zero packet loss from 10G to 400G (800G Ready).
- Specialised ASICs/FPGAs: Hardware acceleration for deduplication, packet slicing, and nanosecond-precision timestamping.
3. Lean Metadata Generation
- Actionable Records: Convert massive packet streams into enriched NetFlow/IPFIX records that are ready for immediate ingestion by BI tools.
- Privacy-First: Mask sensitive PII at the hardware level to ensure full compliance with GDPR/CCPA data minimisation rules.
Monetize your network
From Cost Centre to Profit Driver
Why is refined user data considered the ‘New Oil’? Because it allows operators to launch new, high-margin business units.
- External Monetisation: Provide anonymised, aggregated behavioural intelligence to Retailers, Urban Planners, and Advertising agencies via Data-as-a-Service (DaaS).
- Hyper-Personalised Upselling: Use usage patterns to offer targeted service packages (e.g., Gamer Tiers or Remote Work Boosters) based on genuine subscriber behaviour.
- Infrastructure Optimisation: Use precision traffic mapping to guide 5G rollout and CAPEX investment toward the most profitable zones.
Cubro turns your visibility stack into a business development engine.
Don’t let your data go to waste.
Talk to a Cubro expert today to build a commercially viable visibility use case.
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