As a mobile network carrier, how can you drive your revenue growth? The three main challenges faced by a service provider include retention of existing subscribers, offering better products to new subscribers, and conducting centralized monitoring and troubleshooting of the network. Better visibility into user network traffic leads to a higher level of customer satisfaction. In addition to providing good service to all customers, the mobile network carriers also want to specifically focus on their top customers who bring them more revenue.
This provides them a competitive edge in today's environment where subscribers have several options to choose from. Despite the increasing volume, velocity, and variety of traffic, how does your existing monitoring system handle the entirety of the traffic and provide subscriber aware visibility?
The Cubro Network Probe can aid the service provider by providing these visibility solutions. The probe has the ability to store all protocol messages, the exchange between network elements of a specific network, and provides complete metadata of the user plane traffic.
The standard network visibility products can store protocol messages without any enrichment in raw format. As a network engineer, if you are interested in analysing troubles and finding the protocol message flow caused by a particular piece of user equipment, the device would not be sufficient. You would get only the protocol messages where the user identification is part of the message; the rest would be hidden. This is a significant concern because the rest of the message is stored but not assigned by the equipment. Using Probes for network monitoring can resolve this challenge. Probes have intelligent algorithms to enrich protocol messages by user equipment identification - IMSI, IMEI, APN, Network Element Filtering, CELL ID and more. All of these can identify a single subscriber and lead to centralized monitoring and troubleshooting of the network.